POSITIONING

Teedra Moses is more than just a singer or a songwriter; she is an artist in every sense of the word. To connect with her fanbase, we used her words, her lyrics, and her thoughts as accents in all our written content. The aim was to make the site feel like a peek into her sultry and soulful world, a true reflection of her as an artist.

DESIGN

The design goal was to capture Teedra's sensual vibes and velvet voice while maintaining a contemporary aesthetic that still looked and felt like her. The website design was characterized by bright colors to complement her beautiful visuals. Her iconic music is showcased in a dynamic portfolio section, capturing transformative moments in her career through high-quality images and engaging narratives.

We used interesting typography to emphasize Teedra's personality, contrasting script fonts against standard ones to make the content feel like visual snippets from Teedra herself. The color scheme was deliberately bright and warm, reflecting Teedra's style and personality. Subtle animations and interactive elements were integrated to create an immersive, modern user experience, ensuring that the website was not only a representation of Teedra's work but also a testament to her creativity as an artist.

APPROACH

Our first step was to gain a deep understanding of Teedra's story as an artist, from her journey from styling to songwriting. This insight was crucial in shaping the brand narrative and visual identity. Once we had a deep understanding of who she was, it was easy to create an online space reflective of her versatility.

OUTCOME

The transformation of Teedra's original site, built for a shopping experience, into a visual world that reflects her creativity and talent as an artist has been a resounding success. The new site not only showcases her music but also provides an immersive experience that truly reflects her sultry and soulful world. Her unique brand story, coupled with the distinctive visual identity, will usher her audience into a visually branded world that is authentically Teedra. This case study is a prime example of how a thoughtful and innovative approach to branding can breathe vibrancy and life into a redesign.

Visit www.teedramosesmusic.com