Case Study: "Culture & Couture": Crafting a Disruptive Brand Identity for a Stylist Power Duo
Monica Morrow & Boz Bradshaw: When it came to building a brand identity for a dynamic stylist duo with a rich history in the urban fashion scene, our challenge was twofold. Firstly, we needed to translate their unique blend of fashion rebellion and cultural infusion into a visual identity. Secondly, we needed to position them in a market saturated with stylist services yet lacking their particular brand of innovative edginess.
With our stylist duo's clear differentiation in the market, we positioned them as pioneers of a fashion revolution. They were not just stylists, they were disruptors - a notion that we reinforced in all brand communications. To resonate with their target audience, we used urban and edgy language in all our written content. We took special care to avoid typical fashion jargon and instead, adopted the language of rebellion and audacity.